As the C21st has progressed, Lund has sprawled out somewhat in a northwesterly direction, following the line of the old E22 highway. The area known as Brunnshög was developed mostly during the 2020s, on what was reckoned to be some of the best agricultural land in the entire county. It was billed as the “Science Village” due to its association with, on the one hand, a couple of high-energy physics facilities attached to Lund University, and on the other hand, the last frantic gasp of the technology start-up boom.
Max IV and the European Spellation Source are still very much in action—though good luck finding anyone who can explain to you what the latter is actually for without using words of more than five syllables! There are also still plenty of technology firms in operation, alongside the academic research facilities that were built to attract them—but the emphasis on “innovation” and “disruption” has thankfully receded, washed out on the political tide after the economic and cultural struggles of the 2020s. As such, the use of the term “Science Village” is a pretty good political litmus test: most residents and researchers would now consider it very gauche, but there’s a lingering hardcore of cashed-out C-suite executives and investors who haunt the more upscale eateries and wine-bars, still hankering for the supposed glory days of market supremacy.
Brunnshög is a pretty pleasant place, but it’s mostly residential in character; most visitors are here to do some sort of business, whether academic or commercial. As such, it has proven to be something of an “incubator” for unusual hospitality business models… we’d be remiss if we didn’t mention the notorious AutoHotel, which does a good trade with budget travellers and grad students in town for conferences, but we’d also advise you not to mistake our mention for an endorsement.